About

A practitioner's resource for marketing technology.

Why This Exists

incontxt is a resource for people who manage marketing or content programs, run their own business, or even want to make their life just a little more efficient.

Here, you’ll find useful resources that help you run marketing and content programs, automate your workflow, and rethink your tech stack.

The site was born out of a love of technology, efficiencies, and cataloging things…and sharing.

19+
Years in MarTech
11+
Guides Published
What's Here

Practitioner-built.

Resources are organized by what you need.

In-depth articles on marketing technology strategy, tools, and workflows — written by a practitioner, not a vendor
Step-by-step technical how-tos for WordPress, automation, no-code tools, and data workflows
A tested AI prompt library with goals, prompt text, examples, and expected results
Searchable content organized by what you're trying to do — not when it was published
Reusable workflow templates that connect real tools into repeatable processes

Laura Gutierrez

incontxt is built and maintained by Laura Gutierrez, an independent communications and technology consultant with 20+ years of experience in legal marketing and professional services.

Laura runs EM Dash FWD LLC, a consultancy serving clients across content strategy, marketing technology, website builds, and digital analytics.

Based in
Minneapolis
Focus
Content & Technology
Also at
JD Supra →
Consultancy
askemdash.com →